Meet the Leader Recognized for Shaping the Customer Service Experience at Visual Edge IT
When Reanna Pardue, Call Center Manager at Visual Edge IT, received a message asking if she'd be willing to interview with Influential Women, she assumed they were simply interested in hearing about her career. A short time later, she learned she would be featured as an Influential Woman in Technology.
"To be recognized like this is incredibly validating, especially in middle management," she says. "It shows that no matter where you are in an organization, if you're doing good work, people notice."
About Reanna Pardue
Reanna’s recognition follows an impressive five-year journey at Visual Edge IT. During that time, she's held four roles, steadily taking on greater responsibility as she moved from operations into service, founded the company's escalation team, became Staffing Supervisor, and now serves as Call Center Manager. Reanna leads the team that serves as one of the first points of contact for customers seeking service and support.
Ask her what fueled that rapid growth, and she won't mention titles or ambition. She'll talk about people. "I’m willing to try new things, willing to make mistakes and learn from them," she says. "But most importantly, I’m good at caring about people."
Reanna believes great customer service starts with caring about customers and coworkers alike and recognizing that every interaction matters. That philosophy shapes the team responsible for serving Visual Edge IT customers.
Whether answering phone calls, responding to service tickets, researching issues, coordinating equipment moves, or following up on service requests, Reanna’s team works behind the scenes to keep customers supported and business moving.
"If you can leave every person better than when they first called, you've done what you needed to do," she says.
Her guiding principle for the team says it all: Every click. Every call. Every word matters.
Looking Ahead
One of the initiatives Reanna is most excited about is a new standardized communication framework. The goal is very simple: every time someone interacts with the CEC they should receive thoughtful, consistent service, no matter the platform, person, or problem. Rather than relying on rigid scripts, the framework identifies key moments in every conversation while giving team members the flexibility to make each interaction their own.
Reanna is also excited about Visual Edge IT's commitment to recognizing employee contributions beyond the usual performance metrics, celebrating people who step up for teammates, communicate exceptionally well, and make a difference in ways that can't be measured by KPIs alone.
That people-first philosophy extends beyond her own team to every customer interaction. When asked what she wishes every Visual Edge IT customer knew, her answer comes without hesitation: "We want to help you."
"The people answering your calls are real people who genuinely want the same successful outcome you do,” she says. “In fact, I’d like to give a shout-out to the Service Call Center… you are doing an amazing job and I’m so proud of you!”
It's easy to see why Reanna was recognized as an Influential Woman in Technology. Her leadership has never been about individual recognition, but about helping both customers and colleagues succeed together.