Stephen Choi, Chief Product Officer

We are excited to announce that Stephen Choi has joined as the Chief Product Officer (CPO), a newly created position to develop and execute the company’s holistic product and service strategy. In this role on the Executive Leadership team he will be reporting to James Hwang, CEO.

Stephen has over 20 years of experience in technical sales, product management, business development, and building partner relationships across the IT industry. He joins us from the commercial display division of Samsung Electronics where he was Vice President and Head, North America Display Office.

Among his responsibilities in this role, Stephen will be responsible for defining the strategic roadmap for total technology solutions, building modular product/service bundles and vertical-specific offerings, establishing customer feedback, usage data, and service analytics to drive continuous improvement across the product lifecycle, and managing product and portfolio-level P&L accountability, including margin optimization, contract renewal rates, upsell performance, and service attach rates. He will also champion innovation in financial enablement programs for SMB clients so that enterprise-grade solutions remain accessible, scalable, and profitable.

“Stephen’s track record of building transformative product/service portfolios and aligning product and market teams for growth makes him an ideal leader to shape our product vision” said CEO James Hwang. “His ability to connect technology innovation with customer success is key to our next chapter.”

“I’m thrilled to join Visual Edge IT at such a pivotal time. Our mission to bring enterprise-class technology within reach for SMBs resonates deeply with me. I look forward to working with the team to design solutions that deliver measurable business outcomes and lasting client partnerships.”

Stephen is a Lieutenant Colonel in the U.S. Air Force (retired) and lives in southern California.